Royal Order Jewelry & Its Famous Founder Cheryl Rixon Davis

By Usher Thomas


A Comprehensive article on the Royal Order label, Royal Order Jewelry and the brand's illustrious founder Cheryl Rixon Davis. This article takes the reader through the founding history of the Royal Order label franchise and its quick rise to the peak of the sterling silver gothic jewelry industry.

Introduction to Royal Order Jewelry

Royal Order was founded on the undeniable union of rock & roll and fashion. Designed by former model and rock singer Cheryl Rixon Davis, Royal Order is one of the most extensive jewelry lines on the market today. The line originated in response to the Hollywood celebrities & musicians who were requesting pieces Cheryl had made for herself & for loved ones. Her own unique style set the line apart from the usual silver market; it"s truly in a league of its own. Offering collections of their trademark crown and royal images, religious icons, skulls & mythical symbols; the entire line is offered in sterling silver, 18kt gold, & platinum, set with pearls, & stones ranging from natural crystal to semi-precious & precious stones, addressing a wide range of accessory needs complementary to emerging fashion trends. Keeping the integrity of design while retaining a street edge has made Royal Order both fun & sophisticated. Royal Order was instantly embraced by the voracious Japanese market 10 years ago & has since become one of the most established luxury and designer stores across Japan, Australia, the United States, and South America.

In 2007, Prmoninent gothic silver jewelry designer Cheryl Rixon Davis held an exclusive opening party in honor of her Royal Order jewelry store located in Beverly Hills. Having once been an entertainer and musician, Cheryl Rixon Davis had the privilege of marketing her own gothic silver jewelry pieces by just wearing her own sterling silver gothic designs and capturing the attention of her audiences with the potent fusion of her beauty & the beauty of her gothic sterling silver jewelry pieces.

Shortly after she began her venture into gothic sterling silver jewelry, Cheryl Rixon Davis began getting orders for gothic sterling silver jewelry from fellow musicians & celebrities. Her previous boutique in West Hollywood relocated to a new exquisite boutique a short distance away from Rodeo drive. Founded in 1996, Royal Order is inarguably a rock-n-roll gothic sterling silver jewelry fusion label which fuses the elements of rock n roll & gothic fashion.

Royal Order jewelry is now an personal designer to many celebrity personalities, such as Steven Tyler, Paul Stanley, Gene Simmons and Dave Navarro just to name a few, all of who go only to Royal Order jewelry for all their gothic sterling silver jewelry needs. For example, Usher placed a customized order for a video shoot, and the gothic sterling silver Royal Order jewelry he adorned drew scores of admiring glances during the Grammy's. Royal Order also caters to non-rock type musicians, & most popular amongst mainstream, non-rock musicians are the long Royal Order sterling silver necklaces, which comfortably match and accentuate elegantly styled dresses and casual open top shirts.

Co-owning Royal Order is Justin Davis, another impressive gothic sterling silver jewelry designer who also uses royalty at the heart of his Justin Davis jewelry collection. Coincidentally, they bear the same surname Davis, and it is uncertain whether any deeper relationship binds the duo behind this mammoth sterling silver gothic jewelry brand.

After 6 eventful years at the well-known & much visited West Hollywood store, Royal Order relocated to the fabulous high traffic area just blocks from the famed Rodeo, surrounded by some of the city's swankiest shops & restaurants. The new Royal Order jewelry location features impressionistic interior design with a purposefully Spartan grey concrete interior, in the same style as an art gallery, decked with exquisitely crafted gothic archways, emphasizing an extraordinarily gorgeous dcor in which rock n roll styled gothic silver jewelry magnetically attracts wonderlusted fans of Royal Order jewelry.

Why replicas, fakes and Royal Order inspired jewelry is rising in popularity

In recent times, Royal Order jewelry has faced adversity in the form of numerous offshore competitors with the talent, resources and ability to deliver equally intricate, beautiful and expertly crafted luxury gothic styled silver jewelry to bikers and other rock-culture lovers at a small fraction of Royal Order jewelry prices. Now, fans of gothic silver jewelry have an extensive range of alternatives to original Royal Order jewelry. Gothic silver jewelry fans are waking up to the ugly truth behind branding, which is actually no other than an illusion. Brand is not something which customers will always be willing to pay for. Given the widespread affordability of cheaper & equally intricate offerings, it is little wonder that designer label jewelry is not an unusual or rare sight on the streets despite the luxury brand pricing of the original. The new & somewhat wiser sentiment is: why burn a hole in your pocket on designer label jewelry when one can get a nearly identical product forged from the same top quality 925 sterling silver at a small fraction of the cost?

However, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is important to understand and confirm the grade of jewelry you are paying for. Royal Order Jewelry competitors range from best grade alternatives and close replicas by freelance expert jewelers to mass-manufacturing manufacturers who churn out low grade imitations made from low-grade materials such as steel and copper.

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