The concept of the eternity ring was created in the 1960s by diamond merchant De Beers. Edward Jay Epstein stated that at the time the company had a secret agreement with the Soviet Union which, in return for the creation of a "single channel" controlling the world's supply of diamonds, 'required' the purchase of 90-95% of the uncut gem diamonds produced by Russia. The current fashion, particularly for engagement rings, was for a single, large diamond. The Soviet gems, however, were small. To avoid stockpiling, De Beers embarked on a campaign of promotion of jewelry containing a number of small diamonds culminating in the eternity ring, which was aimed at older, married women. One campaign slogan, aimed at husbands, was "She married you for richer or poorer. Let her know how it's going."
As the strongest substance in the world, it is little wonder that diamond rings are an eternally popular choice for the majority of engagement rings. When they are set into eternity rings the symbolism is greater still as the stones encompass the band in its entirety. It is not uncommon for eternity rings to feature two strands of stones as a symbol of partnership, a symbol which has even more significance when the strands are intertwined.
An eternity ring means just that, eternal love. Most engagement rings are diamond because diamonds are one of the toughest minerals on Earth, if not the toughest. It is virtually unbreakable, which makes it perfect for an engagement ring. A promise, a promise of love and commitment that will not be destroyed. Now how can we make that promise, mean even more? What can we wear daily from a loved one, to remind us that no matter what, our love is forever? While one diamond can mean so much, the unbreakable bond, because a diamond is so durable, imagine what a whole band of diamonds can represent for your loved one.
Eternity rings are often given as the wedding band, with it raising in popularity the last couple of years. A perfect compliment to an engagement ring, its breathtaking design can also stand alone. Have you found the love of your life? Someone you love, respect and cherish? People spend their whole lives looking for that one special person, why not make sure that person knows you are always thinking of them in your life now and in your future.
An eternity ring means just that, eternal love. Most engagement rings are diamond because diamonds are one of the toughest minerals on Earth, if not the toughest. It is virtually unbreakable, which makes it perfect for an engagement ring. A promise, a promise of love and commitment that will not be destroyed. Now how can we make that promise, mean even more? What can we wear daily from a loved one, to remind us that no matter what, our love is forever? While one diamond can mean so much, the unbreakable bond, because a diamond is so durable, imagine what a whole band of diamonds can represent for your loved one.
As the strongest substance in the world, it is little wonder that diamond rings are an eternally popular choice for the majority of engagement rings. When they are set into eternity rings the symbolism is greater still as the stones encompass the band in its entirety. It is not uncommon for eternity rings to feature two strands of stones as a symbol of partnership, a symbol which has even more significance when the strands are intertwined.
An eternity ring means just that, eternal love. Most engagement rings are diamond because diamonds are one of the toughest minerals on Earth, if not the toughest. It is virtually unbreakable, which makes it perfect for an engagement ring. A promise, a promise of love and commitment that will not be destroyed. Now how can we make that promise, mean even more? What can we wear daily from a loved one, to remind us that no matter what, our love is forever? While one diamond can mean so much, the unbreakable bond, because a diamond is so durable, imagine what a whole band of diamonds can represent for your loved one.
Eternity rings are often given as the wedding band, with it raising in popularity the last couple of years. A perfect compliment to an engagement ring, its breathtaking design can also stand alone. Have you found the love of your life? Someone you love, respect and cherish? People spend their whole lives looking for that one special person, why not make sure that person knows you are always thinking of them in your life now and in your future.
An eternity ring means just that, eternal love. Most engagement rings are diamond because diamonds are one of the toughest minerals on Earth, if not the toughest. It is virtually unbreakable, which makes it perfect for an engagement ring. A promise, a promise of love and commitment that will not be destroyed. Now how can we make that promise, mean even more? What can we wear daily from a loved one, to remind us that no matter what, our love is forever? While one diamond can mean so much, the unbreakable bond, because a diamond is so durable, imagine what a whole band of diamonds can represent for your loved one.
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Eternity Rings Platinum is the leading retailer and educator for all things eternity band and stackable birthstone rings!. This article, Ruby Eternity Band: the Sophisticated Token of a Strong Fidelity is released under a creative commons attribution license.