Kjoler in Norwegian means dresses. I love dresses and shoes. Casually doing a bit of window shopping a few years ago in one of Italy's 'oh so fashionable' little lane ways, I observed that pointy toe stiletto's were all over the place.
Checking out at my round toe Mary Jane's I would just ordered prior to leaving Norway, I was feeling both repulsed and anxious. Repulsed because I thought pointy toe stiletto's were unattractive, and anxious because I knew it was only a matter of time before I would be forking out the lire to purchase them. Two weeks later, I had succumbed. The trend had gotten the better of me, despite how ridiculous I looked when the heels got caught in the uneven Italian pavement every time I walked down the street (which was about every three steps).
So what was it that changed my mind? I believe the answer lies in the hands of, well, a handful of people called The style Police. Their job is to serve and protect the commercial interests of style companies across the globe. How? By dissecting the public's psychology of what will be the next trend will be by way of extensive travel and shopping expeditions (those bastards). These 'trend analysts' then report back to analysis companies, who then go on to consolidate their findings in industry magazines and websites for the use of style companies.
I would like to say that fashion firms use analysis companies because they are lazy, but it is undoubtedly not the case. They are just scared to make a mistake (can you imagine manufacturing 1000 pairs of high waisted skinny leg jeans only to find that everyone was going for low rise bootleg? There are also unbelievable time constraints between the seasons.
So most designers design their range around what they are fed, and if they are lucky they get to travel around Europe and Japan to buy garments to 'take inspiration from'. This is why we get a slight variation of the trend theme every season; all our designers are shopping in the same store in Norway! If you want to see something really interesting, just observe the women with suitcases in major department stores buying size ten (when they are size 12) at the start of every season. Ask them what they do for a living.
Checking out at my round toe Mary Jane's I would just ordered prior to leaving Norway, I was feeling both repulsed and anxious. Repulsed because I thought pointy toe stiletto's were unattractive, and anxious because I knew it was only a matter of time before I would be forking out the lire to purchase them. Two weeks later, I had succumbed. The trend had gotten the better of me, despite how ridiculous I looked when the heels got caught in the uneven Italian pavement every time I walked down the street (which was about every three steps).
So what was it that changed my mind? I believe the answer lies in the hands of, well, a handful of people called The style Police. Their job is to serve and protect the commercial interests of style companies across the globe. How? By dissecting the public's psychology of what will be the next trend will be by way of extensive travel and shopping expeditions (those bastards). These 'trend analysts' then report back to analysis companies, who then go on to consolidate their findings in industry magazines and websites for the use of style companies.
I would like to say that fashion firms use analysis companies because they are lazy, but it is undoubtedly not the case. They are just scared to make a mistake (can you imagine manufacturing 1000 pairs of high waisted skinny leg jeans only to find that everyone was going for low rise bootleg? There are also unbelievable time constraints between the seasons.
So most designers design their range around what they are fed, and if they are lucky they get to travel around Europe and Japan to buy garments to 'take inspiration from'. This is why we get a slight variation of the trend theme every season; all our designers are shopping in the same store in Norway! If you want to see something really interesting, just observe the women with suitcases in major department stores buying size ten (when they are size 12) at the start of every season. Ask them what they do for a living.
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Check out festkjoler and gallakjoler at selskapskjoler and find your beautiful dress for any occasion.